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How to trademark a name and logo.
Startup 2025: How to Trademark Your Business Name
A strong name is important for any business. By trademarking your business name, you can safeguard your brand identity, prevent confusion in the marketplace, and deter competitors from using similar names.
Here’s what you need to know about the trademarking process, from research to registration.
What is a trademark?
A trademark is a distinctive sign, symbol, word, phrase, logo, or combination of these elements that identifies the source of a product or service.
It's like a brand's fingerprint, distinguishing it from competitors and guarding against copycats.
Unlike copyrights — which protect original creative works like books, music, software, and other digital assets — trademarks safeguard brand identity and prevent unauthorized use.
Not to be confused with patents, which grant exclusive rights to inventions or innovations, trademarks focus strictly on identifying the source of goods or services.
[Read more: How to Avoid Music Copyright Violations on YouTube]